Hero Honda Moto Cop-QBR
Covering 20000 km in 100 days across 57 cities, Hero Honda gained maximum media exposure in the rally held prior to the common wealth games.
Hero Honda Queens Baton relay

Hero Honda perpetuated its relationship with the spirit of sport through an ultimate brand building activity. Associating itself with the Queen's Baton Relay prior to the beginning of the Common Wealth Games, the event gave Hero Honda an opportunity to showcase its leadership and strengthen the brand image. For this, a highly interactive and technologically advanced state-of-the-art structure was created to travel with the rally. In addition to its cutting edge design which consisted of 2 LCD screens, a live display of the bike and a revolving globe attracted the throng to the activity. The crowd cheered on as the convoy motivated 115 Hero Honda dealerships on a journey that generated a permanent recall for the brand.