M&M FES
6 Lac farmers were apprised with more evolved and mechanized farming that would ultimately lead to Farm Tech Prosperity.
30k farmers contemplated mechanized farming for higher productivity and better coverage while 6k farmers unhesitantly accepted technology as a modern mean of agri practices.
50k live demos of farm implements with tractors allowed farmers to experience products first hand thereby trusting their own judgment for the effectiveness of the implements and tractors.
Manual to Mechanization

Mahindra and Mahindra has consistently focused on better technology for higher productivity and better coverage. To reach out to the reserved farming communities, it was necessary to develop a more mature sense about mechanization amongst these farmers. This would be the beginning of a new trend for both Mahindra and farmers. Mahindra would not just be known as a tractor producer but rather, a spearhead in associating tractors as a modern mean of agri practices. Farmers would realize the superiority of technology as compared to manual labour, thereby, resulting in rural prosperity. This was done through live Commercialized Technical Demonstrations where detailed explanation of Mahindra products and services allowed farmers to experience firsthand, the benefits of technology. A step ahead was Samridhi for agri services and Shubhlabh for crop advisory.