Novartis
2500 doctors and chemists were aligned to driving sales
Sale worth Rs 2 crore was achieved through channel development strategy.
Novartis

Novartis chose to approach rural markets through a channel developing approach where the company utilized influencers like doctors and chemists to establish and manage a robust retail network at the rural level. This network directed the flow of Novartis drugs from its production house to retailers. The initiative helped create awareness at different levels, improving affordability and attractiveness of products, making them available close to the patient.