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Rural Brand Experience Extravaganza
Grameeno ke beech is a village fair for rural India. It aims at people of all categories, from school children to farmers and even rural women. The TG for the event was a complete family,
therefore, it brought about a feeling of oneness. The idea of GKB is to bring customers of all categories under one roof and allow them to experience, enjoy, interact, understand and breathe products displayed by corporates for higher trails and brand recall. Several interactive games and product demonstration were created to highlight product features.GKB was publicized through multi media like mobile miking, handbill cum ticket to fair distribution, merchandising and stock replenishment.
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