M&M - PROJECT BHOOMI

Objective
The objective was to enhance farmer’s life through an initiative with the aim of helping him to increase farm productivity by adopting scientific methods of farming and also to create an emotional connect with the farmers to sustain the brand in mind of the TG.

Strategy
Touching the hearts of the farmer rather than their pockets.

Activation
A mobile soil testing lab, with facility of soil testing, report generation and counseling was deployed at the farmer’s doorstep.

Result
30,000+ farmers contacted in 121 villages and briefed on the importance of soil test for their land holding