TVS FLAME - HOTTEST FLAMER HUNT

Objective
Create awareness, responsiveness and hype about the bike amongst the TG & to create a magnanimous event that grabs their attention of the TG and engage them at places where they hang out both- on road and online.

Strategy
A powerful, stylish, and energetic event to hunt for the most eligible dude was activated thru - HOTTEST FLAMER HUNT who represents FLAME. The activation was undertaken through 2 routes -- ONLINE AND ONROAD.

Activation
On ground - A road show to hunt for the hottest flamer, test rides, enquiry generation, data collection, selection of semi finalist through live contest, finals at popular malls.
Online - Web mailers, winamp skin mailers, free download of  digital calendar, promotion through social networking site – ORKUT

Result
3.50 lac contacts, 10,000 Test rides, 50,000 data generated, 15,000 enquiries, response collected from 150 dealership, reached 52 towns across India, covered 20 states, more than 700 markets tapped.