GM - OPEL CORSA CARAVAN

Objective
To create hype around the brand and attract prospective customers to it and to target and rope in the untapped potential dealers at various locations.

Strategy
Create  strong brand visibility about the brand and strengthen the network of the dealership.

Activation
A 40 feet trailer was converted into a branded unit. The unit carried cars inside it and acted as a hoarding vehicle while on move. The same got converted to a three dimensional stage with display of vehicles when stationary.

Result
Caravan covered 68 cities generating 250 on spot bookings.Caravan also contacted local entrepreneur in every city resulting in doubling up GM's dealership.