ICICI aimed to create awareness about the ease of ICICI eWRF (Easy Warehouse Receipt Finance) commodity loans and generate leads through activation. To reach out to the traders at their work place with an innovative approach, ICICI gave the TG a unique experience of bus talkies. An attractively branded luxury bus is taken through the Mandi with public announcement system created awareness about ICICI Bank Talkies. The initiative communicated ICICI product benefits through a 'movies-like’ experience. ICICI representative were present at the shows to solve any queries. Hot leads were generated and further follow-ups were done by the team for customers.
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