MARICO - SHANTI BADAM AMLA HAIR CHALLENGE

Objective
Establish awareness of Shanti Badam Amla Hair oil, now with the goodness of Badam.
To communicate the brand proposition strongly so as to emphasize the dual benefit of badam & amla to the TG.

Strategy
An Integrated Activation approach was used to capture the attention of our audience.

Activation
Consumer contact through road shows & hair test challenge.
Strategic tie-ups & merchandising at local beauty parlors.
Sampling & Merchandizing during the activation.
Media coverage event with brand ambassador & target customers.

Result
Awareness of Shanti Badam Amla Hair oil increased by 34% post campaign.

Imagery Parameters Awareness on -

• Goodness of Badam increased by 56% post campaign
• Shanti Badam Amla oil makes hair long increased by 15%
• It makes hair long increased by 71%