To establish a robust retail network at the rural level, driving sales through doctors, chemist and end user interface and to address basic health issues of villages through “Health Awareness Campaign”. “Retail Networking”- Flow of Novartis drugs from its production house to retailers “Health Awareness” - Alignment of doctors and end users through sales driving activities Doctors Contact Program. Special medical camps to affiliate “Swasthya Mitra” at village level as health volunteers.
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