Looking at the irresponsibility people show towards oral health, Colgate set on a mission of Zero tooth decay to increase awareness and communicate the basics of Oral health care during Oral Health Month. This CSR activity was aimed to reach out to maximum number of people, especially underprivileged kids. Therefore, to hit the right TG, free dental check-ups at mobile dental clinics were organized. These check-ups were extended to NGO workers and children at various NGO’s like Pratham, Akshara Foundation, Save the Children, Salam Balak Trust among others.