Schneider aimed to expand sales numbers through direct interaction. Targeting its core TG in B2B segment by giving them a product experience at their doorsteps, a unique business lounge was developed. This business lounge operated as a mobile showroom which reached its customers at their work place. This new initiative helped Schneider get in touch with architects, contractors, interior designers, developers, building consultants, builders and promoters in A class cities/metros.
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