PROJECT TOOFAN - M&M

Objective
Launch Super turbo in a very distinct and innovative communication style to provide the target audience strong and dominating mind space.

Strategy
An on-ground campaign to ensure “touch & try” experience of the Mahindra Super Turbo 595 DI at the tehsil / village level to demonstrate the power and style of the tractor.

Activation
A stunning product reveal with the tractor breaking out a “brick wall”, complete with lights, sounds was the idea for the Super Turbo launch campaign.

Result
100 districts, covering 300 tehsils and more than 313 villages reaching approximately 3 Lac TA .
Campaign resulted in tremendous interest in the brand, enquiries and extensive spot bookings.