CASTROL OPERATION ATTACK

Objective
To demonstrate target audience, benefits of Castrol tractor engine oil in an innovative manner and to drive home brand proposition by comparing ordinary oil with Castrol.

Strategy
To cover the users and non-users of Castrol via medium of technical demonstration designed to depict the difference in an ordinary and Castrol.

Activation
Virtual experience of two live engines, one operating on ordinary and other on Castrol oil depicting the USP of the brand.

Result
Reached 150000 farmers across 65 districts in India.
1500 shows in 90 days by 5 demonstration trucks.
Top of Mind Awareness of CRB plus by 12.1%.
16% increase in overall market share in different markets.