Citi Financial wanted to create a buzz about the brand in a prominent way. The idea was to be present at the TG’s leisure time. For this, most prominent market places were selected and painted with Citi bank branding. A festive atmosphere was created by putting up streamers, standees, buntings in the market. Merchandising and retail tie up in the market created a strong omnipresence for 3 days per market culminating in evening event. Multiple enquiry zones were available at entry and exit points to enable high interaction. Therefore, buzz marketing enabled intensified high visibility brand zones in the market.
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