DABUR - OPERATION ROOTS

Objective
To reach out to Target Audience in Chattisgarh , a dark area of Dabur and to sensitize women on gynae related problem. Also to create strong brand presence by extensive retailing & merchandizing.

Strategy
The strategy was to get our TG ‘WOMEN’ out of their homes & convince them about the product.

Activation
A Mobile dispensary was made to educate women TG.
Free check up (BP, weight) & medicine to women by the local "vaidh".
Product branded health referral card were given to women.

Result
During the span of the 6 months campaign 1.26 lac women were contacted.
Strong brand presence was created in the Dabur dark areas.