TVS FLAME - HOTTEST FLAMER HUNT

Objective
Create awareness, responsiveness and hype about the bike amongst the TG & to create a magnanimous event that grabs their attention of the TG and engage them at places where they hang out both- on road and online.

Strategy
A powerful, stylish, and energetic event to hunt for the most eligible dude was activated thru - HOTTEST FLAMER HUNT who represents FLAME. The activation was undertaken through 2 routes -- ONLINE AND ONROAD.

Activation
On ground - A road show to hunt for the hottest flamer, test rides, enquiry generation, data collection, selection of semi finalist through live contest, finals at popular malls across 52 cities.
Online - Web mailers, winamp skin mailers, free download of  digital calendar, promotion through social networking site – ORKUT, online links with 50k database generated thru' on-ground activity.

Result
3.50 lac prospect buyers contacted by generating 10k demo trials.