M&M - HYTECH HYDRAULIC

Objective
To demonstrate working of the hy-tech hydraulic ensuring that the wrong perception that’s gaining ground gets obliterate.
To establish the tractor as “Deemak wala tractor”.

Strategy
Live demonstration of the usage of hydraulics on the field to provide virtual experience.

Activation
Sensors were attached to the hydraulic of the tractor & the data was routed to a plasma screen via a transmitter. The smooth moment of the cultivator under the ground was plotted on the screen as the tractor moved.

Result

• 15k farmers contacted.
• 5k test rides undertaken.
• 500 hot enquires generated.
• 50 tractors sold on the spot.