Castrol CRB plus tractor engine oil sale had dipped because of shift in customer preference. To re-establish CRB plus in the market and get ahead of its competitors, its scientific heat proof technology had to be showcased visually to a TG of farmers and mechanics. An ‘Operation Attack’ was deployed to ambush 17 states with 11 units simultaneously. This demonstration compared the superiority of Castrol CRB plus, at a temperature of 300 degree, with other brands. Army of 35 people spread out to communicate and convince the TG on the brand proposition.
|
