Gone are the days when a rural consumer went to a nearby city to buy "branded products and services". Time was when only a select household consumed branded goods, be it tea or jeans. There were days when big companies flocked to rural markets to establish their brands. Today, rural markets are critical for every marketer - be it for a branded shampoo or an automobile or a telecom.
Trends indicate that the rural markets are coming up in a big way and growing twice as fast as the urban, witnessing a rise in sales of hitherto typical urban brands. According to a National Council for Applied Economic Research (NCAER) study, there are as many 'middle income and above' households in the rural areas as there are in the urban areas. There are almost twice as many 'lower middle income' households in rural areas as in the urban areas. At the highest income level there are 2.3 million urban households as against 1.6 million households in rural areas.
With its intricate knowledge of the Indian rural markets, RC&M is one of the pioneers of rural communications in India. In the past 20 years, we have undertaken a myriad of projects in the Up country, including:
Rural Events | Product Demo | Market Seeding | Direct marketing | Exhibitions
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