Mahindra and Mahindra desired to launch India’s first 52 HP tractor based on turbo technology in a powerful and hard hitting way. To mark the arrival of the ‘Toofaan’, a grand reveal was set with the tractor breaking out of a brick wall. With an extra-ordinary approach at rural level, Toofan created blasts for over 600 days consecutively and covered more than 1000 villages.
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