GRAMEENO KE BEECH

Objective
To provide a simple & cost effective idea which would yield maximum participation and interaction with the brand .

Strategy
Create an ambience for the TA that is relatable yet unique & fresh.
Make the Target Audience feel important.
Persuade them graciously.

Activation
A multivillage fair with participation of various corporate all under one roof.

Result
17000 villages covered across 3 states.
35K retail outlets covered by merchandising & stock placement.
60 lacs rural audience interacted with varied brands.
Product trial by every 3rd participant in the Mela and  Multi brand commercials on larger than life screen giving eyeball hits of 40 lacs.