M&M - PROJECT BHOOMI
Objective
Highlight brand salience through mobile connect vans and to share the advantages of mobility and capitalization.

Strategy
Touching deep-seated TG within pop strata of 1500- 5000.
Educating TG on advantages of mobility & strong network through different innovative tools.

Activation
Close to 100 seeding units carried the message of usage advantages of mobility resulting in on the spot conversions.

Result
50 lac rural customers contacted.
Networking with 40000 villages
First time users sales of INR 160 million generated.