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Mobile gets Lifetime Mobility

Airtel/Nokia sought to penetrate deep in the rural markets to teach villagers how to use a mobile and the benefits of being mobile. They also wanted to facilitate existing Airtel users. Therefore, Airtel initiated a handset bundle offer and promoted it through several interactive sessions and games. Free recharge coupons were issued to existing users.

 
 
     
 

Result

50 lakh rural customer connected
40k villages networked
Sales worth Rs 23 crores

   
 
     
 

 

 
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