Mahindra and Mahindra took up the challenge to promise prosperity to farmers. This was done by enriching them with knowledge and partnering in technological development. Thus, “Bhoomi” a unique technology based value offering, was designed. Mahindra Bhoomi assessed the farmers’ soil condition and gave him solutions to enhance its productivity at the convenience of his door step. Bhoomi was Mahindra’s first customer centric business approach cutting across tractor ownership. It was later used by fertilizer companies and relevant government institutions.