Goal to a Dream

Budweiser organised the Budweiser Football Cup (Bud Cup) six-on-six international in Manchester United’s Old Trafford. To launch the ‘Budweiser brand” in India, Budweiser wanted to encourage the TG of Indian football fans to register themselves for the 2008 Budweiser Cup and experience the magic of old Trafford stadium. To engage and excite the TG, registered participants were tested for their skills in dribbling the ball, scoring goals etc.

Result

Created the buzz among TG
Brand visibility among 1 lac audience
Experience for 30,000 TG
2500 TG registered for old trafford stadium