ICICI

Objective  
Create awareness about the ICICI eWRF commodity loans + JET overdraft & generate leads through the activation.

Strategy
Reach out the traders at their work place with an innovative idea. Provide them with a unique experience of bus talkies. A mini theatre inside the branded air-conditioned bus.

Activation
ICICI showcased the a/v on its commodity loan eWRF & JET overdraft. The A/v content was about how these facilities from ICICI would benefit its TG. ICICI representative were present at the shows to solve any queries. Hot leads generated & further follow ups were done by the team for customers.   

Result 
3000 traders contacted through the activation.
300 traders identified as hot leads.
300 million Rs of business expected by ICICI team after conversions.