CITI FINANCIAL - SAPNE KARLO SACH

Objective
Create Awareness
Generate leads
Accelerate Sale

Strategy
The strategy was to select the most prominent market places and completely dominate them,which in turn would create a buzz about the brand in a prominent way.

Activation
"Sapne karlo sach" a concept for Citi Financial in 10 towns, 3 days of omnipresence generated leads and trust in interested audience.

Result
Genrated 300+ leads per city.
Message spread to 30k core customers.