ULTRA MOTORS

Objective
The objective was to create brand awareness, generate visibility, induce spot bookings and sales; and to generate top of mind recall about the company amongst the TG.

Strategy
Strategy was to promote the concept of battery operated bikes with no pollution. The core TG for these bikes was working women, retired family members and Hi school children.

Activation
Activities conducted included product display, leaflets distribution, emcee briefing, attractive gifts for the TG, entertainment and games (interactive sessions).

Result
7000 test rides undertaken
106205 TG contacted
250 on the spot booking/ sale of the bike.