OUT OF HOME

Objective
Promote Apache amongst the audience
Establish salience
Lead generation
Increase walk-ins at the dealership

Strategy
Target the potential audience
Establish the connectivity that Apache is for guys looking out for fun like it’s now or never thru an on spot contest

Activation
An attractive float van targets strategic congregation touch points for product display & information dissemination.

Result
Activations in Mumbai, Haryana, Punjab and Delhi
198 markets and 22 malls tapped in 127 days
Close to 1 lac TG contacted
More than 100 tests rides undertaken
25% increase in the walking at the dealerships
Over 5k enquiries generated resulting in 489 on spot booking and sale