BUDWEISER 6 v/s 6 FOOTBALL CUP

Objective
To launch Budweiser 6 v/s 6 cup in India. The aim was to make the football lovers experience the magic of Old Trafford stadium and get them registered to play for the cup.

Strategy
Bring the Old Trafford stadium alive in front of the TG so as to get him interested and make him 'Live the Dream'. 

Activation
A 43 ft trailer with the look and feel of Old Trafford stadium, Manchestar.

Result
Brand visibility spread out amongst 1 lac audience across Indian cities.
More than 30,000 TA experienced the magic the old Trafford stadium.
2500 plus TG registered themselves for the event.