GM SPARK CARNIVAL

Objective
Creating a memorable experience for the Spark customer in the form of a carnival for the existing and prospective customers at prime locations.

Strategy
Develop a common communication theme that creates an emotional chord with the TG.A scientific module across all activations, with synergy in communication, interaction & branding.

Activation
A common arena was created where a customer could -get his vehicle checked, get tips on maintenance, get himself checked, get to play interactive games and entertained along with his family, enquire about the Spark, test drive the cars and book/ Buy Spark on the spot with on the spot finance facilities available .

Result
Overwhelming response from TG all across Delhi NCR region
Dealership driven activity and contact 8 dealership
Increased footfall at dealership over 20% to 30%
Hot enquiries conversion rate over 8 to 10 %